Dreams and Things

In an effort to show what a creative such as myself is like, we are just like the rest of you. I feel that everyone has a talent that is worthy of sharing with others and it is fair for them to do so. Whether it is as a physician, teacher, therapist, (you get my point), it is wonderful to be whatever we are. I am not sure why I have gotten on this tonight but I felt it needed to be said on my part.
Anyway, I was thinking about all of the wonderful things that I get to do as a designer. I am always thinking about design. It is just something that overtakes me in everyday activities. I spare my family from all of these thoughts since, not being a creative, it would turn them insane or away, lol.
My favorite part of design is getting to really use my imagination. With any project, I still have to learn to curb my enthusiasm in that it takes every effort for me to be able to settle in on one idea and not to go overboard with too many unnecessary elements. The "keep it simple" concept is always applicable with design. Too much can turn off the client. With the personalized greeting cards that I specialize in, customers lately have been wanting very simple lines and colors. To personalize the cards I get to use nearabout any element that the client wants. I lean toward more monochromatic color schemes which allows for continuity in the colors and the other elements can be more free willing. A card with mostly text can be very fun. I like to go black and white when doing that style. A very bold and large lettering can be dramatic yet understated. As for baby cards and such, the pastels are usually what clients want. The pale green is very popular as is yellow, tangerines, and such. http://www.pantone.com/products/products.asp?idArticle=513&idSubArea=0&idArea=1
Pantone puts out some great articles about design and how color affects the visual integrity of the product. http://www.pantone.com/products/products.asp?idArticle=400&idArea=1&idSubArea=0

I find a challenge in searching for color in shadows, clouds, food, and most challenging is water. As mentioned in the articles above, color has a very powerful impact on a design whether in print, fashion or interior design. It is the single most important decision in any project.
Hopefully somewhere in my words you are inspired, educated, more understanding or just plain don't care, but whatever the outcome, thank you very much for reading. Lisa